The Trusted Operating Layer for Resilience-Era Decision-Makers
A premium resilience platform turning trusted access into membership, intelligence, secure AI leverage, and proof-gated infrastructure services.
BASED / Resilience House
A premium resilience platform turning trusted access into membership, intelligence, secure AI leverage, and proof-gated infrastructure services.
Category platform, not an events deck.
The world has entered a resilience era
Decision-makers need trusted orientation, not more generic events or undifferentiated information feeds.
Security, geopolitics, supply resilience, defence, and leadership risk are now board-level questions.
Decision-makers need trusted orientation, not more generic events or undifferentiated information feeds.
Macro proof remains to be source-expanded for external distribution.
Decision-makers do not need more noise
The wedge is trust: curated rooms, relevant operators, credible sponsors, and intelligence that compounds over time.
They need trusted filtering, credible access, practical context, and a high-signal peer layer.
The wedge is trust: curated rooms, relevant operators, credible sponsors, and intelligence that compounds over time.
Customer quotes / primary interviews still to be added.
BASED converts trust into a platform
Existing convening power and network access become a recurring platform architecture.
Membership, curated formats, intelligence/media, secure AI, expert network, and optional infrastructure services operate as one system.
Existing convening power and network access become a recurring platform architecture.
Product taxonomy and claims remain subject to final owner signoff.
Six product layers, one operating system
Model link: product lines and pricing now sit in the driver model: P1 Comility, P2 Incubator/Defence Elevator, P3 MSB, P4 Resilience Houses, P5 Packages.
Community, formats, intelligence/media, secure AI platform, Resilience House infrastructure, and expert/advisory network.
Model link: product lines and pricing now sit in the driver model: P1 Comility, P2 Incubator/Defence Elevator, P3 MSB, P4 Resilience Houses, P5 Packages.
Use as forecast architecture; not proof of historical actuals.
Who pays: five high-value customer segments
Each segment buys trust, access, intelligence, sponsorship, or execution capacity; the product mix differs by segment.
Corporate leaders, defence/security ecosystem, investors, institutions, and HNW/founders.
Each segment buys trust, access, intelligence, sponsorship, or execution capacity; the product mix differs by segment.
ICP prioritization still to be confirmed by Lippold/team.
The market is a convergence, not a category box
The deck should frame the market as a capital-allocation shift toward resilience, not a narrow event-services category.
Executive communities, security/resilience, intelligence subscriptions, expert networks, secure software, and premium convening are converging.
The deck should frame the market as a capital-allocation shift toward resilience, not a narrow event-services category.
TAM/SAM/SOM remains indicative until market sources are finalized.
Business Model 2.0: recurring first, scenario upside second
Driver model forecast: revenue EUR 0.75m in 2025, EUR 8.61m in 2026, EUR 17.69m in 2027, EUR 34.75m in 2028.
Comparable models show the monetization path
Use comparables for model pattern, not direct valuation shortcut.
Premium communities, executive education, intelligence subscriptions, secure SaaS, expert networks, and flagship formats each prove part of the monetization logic.
Use comparables for model pattern, not direct valuation shortcut.
Comps still need external source pack before full investor circulation.
Do not go capex-first
Model link: P4 Resilience Houses are modelled as partial-year recurring location economics, not a first-step capex bet.
The right sequence is digital-first house, pop-up/partner-hosted formats, corporate rooms, then physical houses when utilization is proof-gated.
Model link: P4 Resilience Houses are modelled as partial-year recurring location economics, not a first-step capex bet.
Location economics and utilization need confirmation before external reliance.
Own the audience, then partner for distribution
Media is not decoration: it is audience ownership, data exhaust, sponsor inventory, and renewal support.
Resilience Letter, member briefings, sponsored series, annual index, and media partnerships create intelligence leverage.
Media is not decoration: it is audience ownership, data exhaust, sponsor inventory, and renewal support.
Editorial cadence and sponsor pipeline remain open.
Secure AI is the platform leverage layer
The AI layer raises HROI by turning network signals into structured briefs, relationship maps, and decision support.
Role-specific resilience intelligence for corporate leaders, investors, members, sponsors, and operators.
The AI layer raises HROI by turning network signals into structured briefs, relationship maps, and decision support.
Security design and build scope need separate technical budget.
Security is product, not back office
The claim should be defence-grade discipline, not impossible security guarantees.
Zero Trust, RBAC, encryption, audit logs, no sensitive-data training by default, and external testing.
The claim should be defence-grade discipline, not impossible security guarantees.
Security partner / test scope to be confirmed.
Trust creates the flywheel
The flywheel moves BASED from founder-led access toward platform compounding.
Formats create trust; trust creates members; members create data/content; intelligence improves relevance; relevance improves retention and sponsorship.
The flywheel moves BASED from founder-led access toward platform compounding.
Engagement metrics baseline still needed.
The moat is curated trust plus proprietary intelligence
Every format and member interaction should strengthen the knowledge graph and renewal logic.
The hard-to-copy assets are the relationship graph, participation history, trusted rooms, and domain-specific intelligence memory.
Every format and member interaction should strengthen the knowledge graph and renewal logic.
Proof points to be separated into evidenced vs assumption.
Northstar: trusted network value
Northstar metrics: paid members, renewal, active sponsors, qualified briefings, platform engagement, enterprise conversion.
Qualified members who renew, engage, and derive measurable decision value.
Northstar metrics: paid members, renewal, active sponsors, qualified briefings, platform engagement, enterprise conversion.
Baseline metrics still open.
Unit economics: price trust, reuse intelligence
Driver model adds CAC, churn, variable product cost, fixed/platform cost allocation, and contribution margin layers.
Cadett, Comrade, Avantgarde annual tiers.
Strategic partnership program / cohort slot.
Visible assumptions, pending CRM/accounting proof.
AI enables a smaller, higher-HROI team
The team build should follow modelled SG&A and product-cost controls rather than hiring ahead of proof.
Automate low-HROI work; spend human budget on trust, sales, editorial, product/security ownership, and partner execution.
The team build should follow modelled SG&A and product-cost controls rather than hiring ahead of proof.
Hiring plan still to finalize.
Use of funds: convert activity into platform
Driver model includes SG&A, capex, working capital, minimum cash reserve, and funding bridge.
Team, operating, overhead, and CAC spend now split in model.
Product and overhead investments separated from operating costs.
DSO, DPO, AR, AP, and NWC schedule included.
Evidence vs open gates
This slide should give Lippold a clean diligence dashboard instead of hiding caveats in notes.
Evidenced / working: cap table exists for working-package use; CLA paid; approx. EUR 200k cash runway; ALT financial model has product-level forecast. Open: actuals ledger, claims proof, final terms.
This slide should give Lippold a clean diligence dashboard instead of hiding caveats in notes.
Claims and actuals stay visible gates.
Round ask and terms
The ask funds the platform transition, not just events or a physical location.
Pre-seed financing.
German-law SAFE-like route subject to counsel.
Preferred equity route if SAFE mechanics are unsuitable.
Back the resilience platform before the category is obvious
BASED can become the trusted operating layer for resilience-era decision-makers if the next financing turns activity into system.
The wedge is trusted access; the opportunity is recurring intelligence and platform economics.
BASED can become the trusted operating layer for resilience-era decision-makers if the next financing turns activity into system.
Send as review deck; do not overclaim actuals.