Deck thesis
Trust wedge to resilience platform.
BASED / Resilience House starts with trusted resilience/security access and becomes the premium membership, intelligence, and secure AI platform for resilience-era decision-makers.
Ask
EUR 1m
Pre-seed round.
Preferred route
SAFE-like
German-law eligibility to be confirmed.
Fallback
Preferred equity
Formal GmbH equity route if required.
Slide architecture
Twenty-two headers that sell the transformation.
| Slide | Header | Subtitle / message | What the slide must show | Open item |
|---|---|---|---|---|
| 1 | The Trusted Operating Layer for Resilience-Era Decision-Makers | BASED / Resilience House | Premium cover; calm institutional visual. | `[approved tagline]` |
| 2 | The World Has Entered a Resilience Era | Security, geopolitics, trust, and leadership risk are now board-level issues. | Macro problem in 3-4 crisp signals. | `[market proof]` |
| 3 | Decision-Makers Do Not Need More Noise | They need trusted filtering, credible access, and practical orientation. | Pain map: noise, fragmentation, low trust, weak context. | `[customer quotes]` |
| 4 | BASED Converts Trust Into a Platform | Membership, curated formats, intelligence, secure tech, and optional infrastructure services. | Platform architecture diagram. | `[taxonomy signoff]` |
| 5 | Product Matrix: Six Layers, One Operating System | Community, formats, media, secure AI, infrastructure, expert network. | Product matrix from deep dive. | `[pricing]`, `[evidence]` |
| 6 | Who Pays: Five High-Value Customer Segments | Corporate leaders, security ecosystem, investors, institutions, HNW/founders. | Customer segmentation with pain/product/pricing. | `[ICP priorities]` |
| 7 | The Market Is a Convergence, Not a Category Box | Executive education + security/resilience + premium communities + intelligence + expert networks. | Market map with indicative broad pools, clearly caveated. | `[validated TAM/SAM/SOM]` |
| 8 | Business Model 2.0: Recurring First, Scenario Upside Second | Membership, sponsorship/formats, media intelligence, platform fees, expert/advisory add-ons. | Revenue stack; base vs scenario. | `[actuals]`, `[forecast assumptions]` |
| 9 | Comparable Models Show the Monetization Path | Executive communities, premium clubs, intelligence subscriptions, expert networks, secure SaaS. | Comparable model table, not direct comp valuation. | `[validated comps]` |
| 10 | Lippold's Infrastructure Question: Do Not Go Capex-First | Digital-first house; pop-up/partner-hosted formats; corporate rooms; physical house as proof-gated scenario. | Infrastructure options ladder. | `[cost/utilization]` |
| 11 | Media Affiliation: Own the Audience, Then Partner for Distribution | Resilience Letter, member-only briefings, sponsored series, annual index, media syndication. | Media business model options. | `[editorial cadence]`, `[sponsors]` |
| 12 | Secure AI Platform: The Tech Leverage Layer | Role-specific ROI intelligence for corporate leaders, investors, members, sponsors, and operators. | Secure AI platform stack and customer ROI layers. | `[build scope]`, `[security design]` |
| 13 | Security Is Product, Not Back Office | Zero Trust, RBAC, encryption, audit logs, no sensitive-data training by default, external testing. | Security principles; avoid "intrusion impossible." | `[security partner]`, `[budget]` |
| 14 | The Flywheel: Trust Creates Data, Content, Members, and Retention | Formats create trust; trust creates members; members create content/data; platform improves relevance. | Flywheel graphic. | `[engagement metrics]` |
| 15 | The Moat: Curated Trust + Relationship Graph + Proprietary Intelligence | The harder-to-copy assets compound with every member and format. | Moat stack. | `[proof points]` |
| 16 | Northstar: Trusted Resilience Decision-Maker Network Value | Qualified members who renew, engage, and derive measurable decision value. | Northstar and operating metrics. | `[baseline]` |
| 17 | Unit Economics: Price the Trust Layer, Reuse the Intelligence Layer | Membership and intelligence can scale; events validate and acquire; platform increases retention. | Unit pricing/cost framework. | `[prices]`, `[costs]` |
| 18 | Team Build: AI Lets BASED Hire Fewer, Better People | Automate low-HROI work; spend HR budget on trust, sales, editorial, product/security ownership. | Lean team architecture. | `[hiring plan]` |
| 19 | Use of Funds: Convert Activity Into Platform | Fund secure tech, membership engine, intelligence products, flagship formats, investor-grade operations. | Use-of-funds bar or allocation. | `[budget]`, `[runway]` |
| 20 | Traction and Proof: What Is Already Evidenced, What Is Being Confirmed | Website/materials analyzed; Lakestar CLA evidenced; revenue/cap-table/claims gates remain. | Evidence vs open-item table. | `[snag-list answers]` |
| 21 | Round Ask and Terms | Pre-seed financing to build the operating layer. | Ask, instrument, valuation, closing plan. | `[round size]`, `[terms]` |
| 22 | Closing: Back the Resilience Platform Before the Category Is Obvious | The wedge is trust; the opportunity is recurring intelligence and platform economics. | Strong closing line. | `[contact/data room]` |