Market architecture
Product layers mapped to who pays and why.
This is the bridge from equity story to model inputs: membership, convening, intelligence, tech platform, infrastructure, and expert network.
| layer | segment | customer_need | product | pricing_unit | market_lens | evidence_status | next_input_needed |
|---|---|---|---|---|---|---|---|
| Membership | Corporate leadership | Trusted resilience orientation and peer access | Premium annual membership | annual seat/company membership | Executive education/premium communities | Concept evidenced; pricing missing | tiers/prices/member count/churn |
| Membership | HNW/founders/board members | Exclusive high-trust circle | Invitation-only membership | annual individual membership | Premium clubs/executive networks | Concept evidenced; qualification missing | eligibility criteria/benefits |
| Convening | Security/cyber/defence ecosystem | High-signal access and positioning | Munich Security Breakfast / curated formats | sponsorship/ticket/package | Events/security ecosystem | Concept evidenced; actuals missing | event revenue/cost/attendance |
| Intelligence | Corporate/investor/institutional | Filtered context and decision intelligence | Resilience Letter / briefings / decision memos | subscription/member add-on | Media intelligence subscriptions | Product candidate; economics missing | product list/cadence/pricing |
| Tech platform | Members/sponsors/investors | Role-specific ROI and relationship intelligence | Secure AI-driven member/intelligence portal | enterprise/member platform fee | Secure SaaS/knowledge platform | Strategic option; build scope missing | security spec/platform roadmap |
| Infrastructure | Corporate/institutional/premium members | Physical trust environment and programs | Pop-up/partner-hosted Resilience House / corporate rooms | event/program/venue package | Premium venues/public support | Unsolved question; scenario only | utilization/cost/partner/grant eligibility |
| Expert network | Investors/corporates | Specialist interpretation and execution support | Expert calls/workshops/resilience advisory | call/workshop/retainer | Expert networks/advisory | Optional extension | expert pool/compliance/pricing |